Manifesto

Ethos: A slow and considered approach to music and life. Music and design are what matter most to us, so we built these straps in the hope that they help you do more of what matters to you.

Impact: We carefully vet and partner with high-trust tanneries and fabric manufacturers, with strong commitments to sustainability and kindness, buy only from UK-based suppliers, and handmake the final product entirely inhouse.

Quality: We build straps for excellence in comfort, functionality and quality, despite the high labour and material costs of meeting these standards.

People: We owe this quality, from suppliers to craftsmen, to paying our people handsomely, so we can deliver the best value to you.

Present: Finally, we have a commitment to the present, not to meaningless innovation but to the careful balance of contemporary and timeless design. We take as much inspiration from modern workwear and functional fashion as we do from vintage straps.

Promise: Amongst the flood of cheap products and imitations on the market, you won’t find anything like Etwood.